Social Media Marketing

Social Media Marketing 101

With tech changing and lives changing and all manner of businesses moving online, social media has become the forefront of marketing making sure people see your products and giving them the opportunity to interact with you has become extremely important, so why not start with something simple to get the ball rolling and build your following.

 Brake down on social media marketing

Maintaining your profiles

Making sure your online profiles are up to date, and optimized and accurate, the last thing you want is a incorrect contact number on your social media, or a incorrect email address, always make sure you have the correct and consistent profile details across all platforms

Posting content

At the heart of all social media is content, everything from pictures, videos, stories or even live sessions can be an amazing way to interact with your followers, important though to remain on brand while doing so

Responding to comments, shares and likes

Keeping a close eye on all your comments and activities from people that engage with your content is important to help identify trends as well identify if any problems pop up, responding correctly and timely to comments helps build engagement which helps drive your followers and makes them feel apart of everything that’s happening

Follwoing and engaging with followers

anyone interesting following you or perhaps some one that is a supper fan of your products, well why not follow them back and engage with them a bit more, this helps even more when influences get involved and help build a community around your specific brand

use me

 Benefits to social media marketing

Humanize your business

Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust

Drive traffic

Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers

Generate leads and customers

You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities

Increase brand awareness

The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other campaigns

Build relationships

These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals

Social media essentials

Knowledge of your audience

What platforms they use, when they go on them and why, what content they like, who else they’re following, and more

Brand identity

What is the message you want to convey to your audience? How do you want them to feel when viewing your content?

Content strategy

While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly

Analytics

Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more

Regular activity

Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles

Inbound approach

Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business and others will promote it for you

 Creating the marketing plan

Choose your platforms

Choose based on your target audience, platforms popular for your industry, as well as your bandwidth. Only take on the number of platforms you can actively keep up with. You can always start with one and then add on more slowly as you get the hang of them

Set goals and objectives

These should be simple and task-like to start, like post once a day for a month, get your profiles set up, or do a competitive analysis. Once you get into a rhythm and gather insights, you’ll be able to set more specific and strategic goals like increase your following by X% or publish X [content types you’ve found your audience likes] per month

Report and adjust regularly

Use each platform’s analytics to identify which posts generate the most engagement, whether you’re getting more followers, and to see your audience demographics. Harness and scale up what works and nix what doesn’t

 Hire me maybe

Everyone needs a bit of marketing these days, so why not hire a professional with not only a strong I.T. background but also one who is a professional photographer to help insure that your content gets the correct exposure that it deserves. Let me help create a diverse selection of content to help properly and correctly market your business, with content which sticks to your specific brand, get in touch below and we can see how we can accommodate your business as well budget.